The building is the first piece of a sequence that ends in the head-turning Agbar Tower and is placed frontally on Diagonal Avenue. The building is perforated on the first four floors to give an end to Bolivia Street and focus the urban perspective. The tower with the cantilever displacement builds an edge that provides it with tension and character. On the upper floors, the building looks diagonally towards the upper edge of the tower, giving its geometry a sculptural finish.
The structure becomes the final form of the building when the supporting structure and the façade coincide. Audiovisual production and teaching located in the lower body and business management located in the tower constitute a programmatic unit. On the side street, the low body that aligns with the old factory is closed with metal panels with different degrees of perforation and with a finish in more golden tones, which contrast with the formal forcefulness of the verticality of the tower.

Mediapro Office Building
THE CITY (Relationship with the environment)
The building is the first part of a sequence that ends in the Agbar Tower.

The building turns its front façade, faces the Diagonal and turns an eventual self-rotation into a respectable façade aligned with the grand avenue.

The building is perforated in its first four floors to end Bolivia Street and focus the urban perspective.

The tower with its first cantilevered displacement builds an edge that gives it tension and character.

At a lower level and coinciding with the plinth of the adjacent building, the tower deviates from its alignment, generates a new plan, builds a front façade with Diagonal Avenue and allows to open up the visuals of the adjacent building.

On its upper floors, the building looks diagonally towards the upper edge of the tower and provides, with its geometry, a sculptural finish and the interaction of the two alignments generates a dynamic game of shadows.

The low body or plinth penetrates under the tower and with its transparent façade generates a new public space, a triangular square. In turn, the building becomes a respectful and careful sculpture to urban requests.

THE BUILDING AND ITS FUNCTIONALITY
The office tower offers a great flexibility of use, thanks to the absence of pillars or intermediate structures that allow diaphanous floors.

A single and repeated window developed in continuity on all the façades offers good lighting and views from any point of the tower and a great versatility of interior distribution.

The glasses inside the reticle prevent glare and are protected from direct sunlight, water and dirt.

The different configuration of the different plants allows a certain functional specialisation of the programs.

Audiovisual production and teaching in the body of the base and business management in the tower constitute a programmatic unit.

THE STRUCTURE
The structural skeleton becomes the final form of the building by achieving the coincidence between the supporting structure and the façade.

Its calculation by finite elements has only been possible for a little over a decade. The fusion of a structural membrane or diaphragm with the prestressed slabs allows the creation of large spans as well as giving rigidity to the whole.

The areas with less load on the façade collaborate in solidarity to withstand the greatest efforts of the parts of the lattice with more tension: "structural democracy".

The same element, a 0.70 cm x 0.30 cm pillar, varies its internal steel section according to the state of loads, while its concrete filling provides it with greater inertia against fire. The greater height of these pillars on the lower floors and on the last floor intended for facilities gives the building a classic configuration.

The grid of pillars and slabs allow the pillar-forged ensemble to be considered as if they were large Vierendeel beams.

MATERIALITY
The structure, painted in a steely bronze colour, as well as the thin metal fences of the windows, which close the gaps in the structure, nuance the different lights, thus acquiring a sensitive and powerful aspect to the tower.

The front facing of the plinth with a display of large glass forms an urban façade and, thanks to its transparency, gives a glimpse of the life of the building and the circulation of the public.

On the side street, in the body of the base that aligns with the old factory, it is closed with metal panels with different degrees of perforation, which with a finish of more golden tones, offers the city a friendly character with the horizontal treatment of its skins that contrast with the formal forcefulness of the tower's vertical structure.