Designing a showroom for a construction company faces a main challenge: ensuring that the resulting space is not a display of unrelated materials. On the other hand, the main objective of the construction company is obviously to show the largest range of products and possible solutions to their future customers.
The objective of the Oak Showroom project has therefore been to manage to show all these materials and, even more importantly, to create an atmosphere that allows future customers to understand not so much what the materials could be for the reform of their home, but what atmosphere they could get.
The showroom space is divided into areas of interest to the construction company: kitchens, bathrooms, floors, etc. But the space has been unified by means of an envelope of wooden slats and a longitudinal wardrobe that unifies the perimeter and helps with storage, so that the feeling is that of being in a real home, with its kitchen, bathroom, room and an office space.
The premises where the project is located is divided into two spaces separated by the volume of vertical communications of the property.
This logic of division in two is not maintained in the renovation, but we try to expand the first space towards the back of the premises, by means of an extension of the floor, ceiling and side wall that accompanies the entire space.
In this way we achieve that in the same environment, determined by the same materials, we explain the options that can occur in relation to kitchens and bathrooms (the main sector of the construction company), but also in domestic and office spaces, integrating the company's offices in the exhibition space, thus expanding the references and the possible range of business.
The deepest part of the room is darkened in black, so that through careful lighting and cubes that frame the different materials, solutions that serve as a basis for understanding the different types of reform can be exposed.
